Google’s Try On, an AI-powered feature in Search that allows you to try on clothes virtually, is now live, the company said Thursday.
Try On, previously limited to Labs users, is opening itself up to the broader Google user base. When people search for clothes to buy via Google Search, some items will have a «Try it on» button. It’ll then use a photo of you (or one you’ve uploaded of someone else) and render the clothing over your or their body, taking into account your/their size and shape and forming the clothing around you or them. The process can take 5 to15 seconds.
Along with Try On, Google Search will get other enhanced shopping features. As the name suggests, Price Alerts gives shoppers a heads-up when the price for an item they’re eyeing hits a specific number. By clicking «tap price,» users can set up an alert for when the price of an item they want meets their budget.
AI Mode, a new vertical in Google Search that’s currently limited to Labs users, is getting a new generative imaging feature. It’ll use AI image generation to render different clothing styles or room design options, to give some inspiration. It’ll also pull up shoppable product listings.
Google’s integration of more AI-powered features across its product portfolio is now coming for its core money maker: online search. Whereas previously Google focused on delivering the top search results based on people’s keyword entries, it’s now pivoting to using AI to answer people’s questions directly and understand their intent. This fundamental shift is in response to ChatGPT, an AI-powered chatbot that can answer questions directly with novel answers, despite the complexity.
ChatGPT is currently the world’s most popular AI chatbot, with 400 million active weekly users. Gemini, Google’s own AI chatbot, has 400 million active monthly users. Google Search, however, is still the dominant online search platform, with 6.4 billion unique monthly visits. Integrating AI directly into Google Search acts as a highly popular ingress into Google’s AI products. Google CEO Sundar Pichai said AI features are helping increase Google Search usage overall. But AI results in search might be hurting news publishers and other sites that create original content.
