With the NFL season nearly upon us, it’s a very good time to think about upgrading your TV. Even if you’re not upgrading, it can be good to get a second TV to keep everyone else in your house happy while you take over the main one. If you’re looking for a great TV at an even greater price, then we’ve got a perfect deal for you.

Best Buy has a one-day deal on that knocks this Insignia 50-Inch 4K smart TV down from $300 to just $150. That’s an excellent price, and the picture quality and features of this TV make it an great choice for just about anybody looking for a new TV.

This TV has a lot going for it, especially at this price. The 50-inch TV has 4K resolution, which means you’ll be enjoying a stunning picture. It has a 60 Hz refresh rate, which also makes it a solid option for console gaming, and it has Fire TV built-in as well.

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That means you can easily access loads of different streaming apps and find your favorite TV shows and films with no problems. While 50-inches is the largest TV out there, it makes the picture look extra crisp, and it makes for a great addition to a second room or even a den.

We love a 50% discount here at CNET, and given that this is on a high-quality TV as well, this is easily one of the best TV deals going on at the moment. Just keep in mind that it ends tonight, so if you want it, you need to be quick.

Why this deal matters

While there are a fair few sales that go on for TVs throughout the year, it’s rare you see a quality one with half-off. This is a well-timed one as well, given that NFL season is just about here, and a lot of people will want to upgrade.