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    This New Smartwatch From Nothing’s CMF Brand Is Enticingly Affordable

    After spending hundreds of dollars on your personal tech (your phone, your laptop, your headphones), the idea of splashing out yet more money to add a smartwatch to your collection can start to rankle. But what if we told you this new, stylish smartwatch cost less than $100?

    CMF, the sub-brand of London-based Nothing, which earlier this month launch its flagship Nothing Phone 3, announced the CMF Watch 3 Pro on Tuesday. Available to buy today from Nothing’s website for $99 ( 99) in three different colors (dark gray, light gray and orange), the Watch 3 Pro looks like an affordable alternative to the best smartwatches on the market.

    The Watch 3 Pro, which boasts a maximum 13 days of battery life, according to Nothing’s specs, is geared at people beginning their health and fitness journeys. Given the price, it’s impressive to see the watch pack a dual-band five-system GPS setup, which should provide signal stability and precision location tracking. A four-channel heart rate sensor should provide accurate readings while you’re working out, with 130 activity modes to choose from.

    Following your workout, you’ll get AI-powered summaries that will break down your performance and give you recovery guidance. ChatGPT integration will allow you to ask questions on the go, while a built-in voice recorder with auto-transcription that can be used to capture notes and ideas.

    As with all of Nothing and CMF’s products, the design of the Watch 3 Pro won’t be for everyone, but the slim bezels of the round watch face and the soft silicone bands do give them a more subtle look than many of the brand’s more distinctive devices. Plus, with over 120 options to personalize the watch face, it should be easy to put your own stamp on this affordable timepiece.

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