The NFL season is underway, and if the first couple of game weeks had you realizing your entertainment setup isn’t quite up to snuff, today is a great time to grab a new TV for less. Best Buy has dropped the 55-inch Toshiba M550 QLED 4K smart Fire TV down to just $250, saving you $200 off the usual price. However, Best Buy’s sale ends at 9:59 p.m. PT (12:59 a.m. ET) tonight, Sept. 15, so you only have a few hours left to take advantage of this offer.

There’s a lot to love about this QLED TV. Along with its 4K resolution and 55-inch screen size — which will have your films and TV shows truly shining — it also has Alexa built in for better smart home integration or hands-free control. It also has Fire TV, which makes it easy to browse all of your favorite streaming services in one place.

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Given the quality and price, this is easily one of the best 4K TV deals going on at the moment. So, if you like the look of it, make sure you grab it before the end of the day, as that’s when the deal ends.

Why this deal matters

Even with plenty of great TV deals available most days of the year, this one-day Best Buy offer is pretty exceptional. A 55-inch TV is a great size for most rooms, and the advanced features of this model make it a steal at just $250.