Taylor Swift’s new album, The Life of a Showgirl, came out Friday, and Instagram isn’t going to shake it off. The social media app is rolling out a brand-new Stories feature.
It all starts with Swift. The feature, called Add Yours Clips, expands the existing «Add Yours» sticker into a multimedia experience. Instead of just responding with a photo, users can remix the original Story with their own clips while keeping the creator’s audio and text locked in.
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Taylor Swift is the first to test-drive it, launching her own «Add Yours Clip,» a glittery orange Add Yours sticker that matches the color of her latest album.
It’s the first time Instagram has made Add Yours fully multimedia. Instagram is clearly betting on Swift’s superstar status to turn the new feature launch into a full-on viral social media moment.
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This feature is likely to expand to other artists.
