Peacock is adding an AI feather to its flock. The NBCUniversal property said Friday it will launch several new features to its mobile app, most notably a TikTok-like vertical video experience narrated by an AI version of TV personality Andy Cohen.
The feature, called «Your Bravoverse,» will enable app users to swipe endlessly — if they want — through a playlist of clips from their favorite Bravo shows, all narrated by the Cohen AI. The app will also stream live NBA games in a 9:16 vertical format and introduce two new mobile games.
Peacock said there will be a section for vertical video on the mobile app starting this summer, replacing the current download button in the main bottom navigation.
The new Peacock features capitalize on the AI frenzy and join the bandwagon of mobile users who have become accustomed to the vertical, swipeable nature of consuming content, such as on TikTok and Instagram.
Your host, an AI Andy Cohen
Launching this summer, Your Bravoverse will play videos in vertical format on your phone. The content library will be comprised of Bravo shows past and present, including Vanderpump Rules and the Real Housewives franchise.
AI will create playlists of clips from more than 5,000 hours of footage across the entire Bravo catalog of shows and extract stories from those shows using computer vision. The company says the goal is to «weave together complex storylines across seasons and franchises that help fans relive memorable moments or uncover new connections they may have never seen before.»
Computer vision, in concert with generative AI, is tech that can analyze thousands of hours of Peacock shows, pick out key moments and create video feeds.
Matt Strauss, Chairman of NBCUniversal Media Group, called the feature a «first-of-its-kind experience» for the company — «pairing our deep Bravo library with agentic and gen AI to create a personalized experience.»
The narrator for each playlist will be an AI avatar of Andy Cohen, host of the talk show Watch What Happens Live and creator of the Real Housewives franchise. The avatar will be trained to have Cohen’s «distinctive style and voice.»
Cohen said the Bravoverse experience will be «intuitive» and «interactive.»
«If there’s one thing Bravo fans love, it’s being part of the conversation,» Cohen said in a statement. «It’s the best of AI and the best of Bravo, helping fans discover shows, dive deeper into their favorite moments, and connect with the Bravo universe like never before — all guided by me. Well, not exactly me, but a version of me!»
To create playlists, Your Bravoverse consumers will first choose their top shows and moments, then receive their own personal playlist. NBCUniversal says each playlist can have more than 600 billion possible variations. Just as on TikTok and Instagram, Bravoverse viewers will be able to swipe through videos endlessly. NBCUniversal says the playlists will be constantly refreshed.
NBCUniversal is counting on what it calls its Bravo «loyal superfans.» The company said Bravo viewers watch an average of 24 hours each month, and some people watch up to 75 episodes of shows each month.
The Your Bravoverse feature will be accessible through a dedicated Vertical Video space on the app’s home page.
Live Vertical NBA games
It seems counterintuitive to watch a sport played on a horizontal court in a vertical format on your phone. Peacock actually already unveiled the feature before, during the NBA All-Star Game on Feb. 15.
During live NBA game broadcasts, AI will enable Peacock app viewers to watch the main broadcast and additional camera angles. This vertical video viewing option will reside within the Courtside Live feature, which Peacock launched during the All-Star Game.
Peacock has shown vertical video clips for sporting events since early 2025 — «a first for a streaming platform,» the company said — for NBA, NHL and the 2026 Winter Olympics.
Peacock will launch the feature this spring.
New mobile games
Peacock is also launching two new mobile games, as part of NBCUniversal’s collaboration with Wolf Games, announced in October — Law & Order: Clue Hunter and Public Eye, both mystery-solving games. The games are being created with Wolf Games’ Gen-AI gaming engine and will be launched this spring.
Peacock said it will also be introducing a new Jeopardy! mini‑game, with daily trivia rounds written by the Jeopardy!
team, which can be played in the Peacock mobile app.
In its 2025 fourth-quarter earnings report, Comcast — owner of NBCUniversal — said Peacock’s paid subscribers increased 22% year over year to 44 million, while revenue grew 23% to $1.6 billion.