Gone are the days when catchy jingles, youth teams and Big League Chew attracted kids to baseball. Major League Baseball is taking its efforts to streaming. The league revealed on Tuesday how it plans to connect with young folks through a new YouTube channel.
MLB Clubhouse aims to bring baseball and softball to the next generation through a variety of fun and original kid-focused content.
Aside from themed compilations and weekly highlights, MLB Clubhouse is launching with a sturdy programming lineup. Kids and parents can watch stop-motion animated series The Doug Out!, how-to-draw show MLB Art Club, No Easy Outs — which explores the doubts, struggles and mental challenges players must overcome — and Let’s Play Ball, an educational series that teaches the best baseball and softball drills and tips from the biggest stars in the game.
«Baseball has always been a sport that brings families and communities together, and MLB Clubhouse is an exciting new way to introduce the game to young fans,» said Gregg Klayman, MLB’s senior VP of product development and content strategy.
Baseball and softball are two of the most popular sports among children in the 6-12 age range, but youth leagues aren’t the only way kids experience the game. MLB Clubhouse aims to bridge the gap and connect young fans to the sport — whether they’re experienced players without access to a field or are discovering the game for the very first time.
