Meta is diving into AI video generation with a splash. The company will work with and license models from Midjourney AI, one of the most popular AI image and video companies.
Alexandr Wang, Meta’s chief AI officer, revealed the partnership in a post on X Friday. It’s still unclear when a possible Meta x Midjourney model could be available for people to use.
1/ Today we’re proud to announce a partnership with @midjourney, to license their aesthetic technology for our future models and products, bringing beauty to billions.
— Alexandr Wang (@alexandr_wang) August 22, 2025
Meta teased a possible tool, MovieGen, at its 2024 Connect event, but we haven’t heard much since. Right now, you can upload an existing file or image, or you can choose to «restyle» an existing video, which allows Meta to create a new version of your video with a different aesthetic or background, for example. But there’s no straightforward, wholesale creation tool. That’s different from competitors like OpenAI and Google, which let AI enthusiasts prompt with text and images to create with Sora and Veo 3.
Read more: AI Essentials: 29 Ways You Can Make Gen AI Work for You, According to Our Experts
Creative software companies like Runway, Luma and Pika have also bolstered their products, driving a new wave of AI products throughout the past year. Meta and Midjourney’s partnership is the latest sign that AI video is a key component in the ever-competitive race to entice users with the most advanced AI products.
Midjourney is a household name in AI image creation, and I was fairly impressed with its new AI video model when I tested it earlier this summer. It’s also emblematic of another trend in AI media in that it’s embroiled in a massive copyright infringement lawsuit. Disney and Universal sued the company in June, writing that the program was «a bottomless pit of plagiarism» and that it allowed users to create imagery featuring protected characters like Yoda and Shrek. Meta faced a similar claim, with a group of authors alleging that the company used its copyrighted content without permission to train its AI. But the court ruled Meta’s actions were justified as fair use.
So far, Meta’s focus has been on integrating its chatbot into its social media platforms, like Instagram and Facebook. Its AI models, named Llama, have competed with OpenAI’s GPT-5 and Google’s Gemini. But this summer, the company has supercharged its efforts in AI, spending billions to poach top AI talent and reorganize its internal team structure. The Midjourney partnership is one of the first major moves from the new team, and it could point to how that new team is going to be approaching innovation. For Meta, working with one of the most popular AI media companies could give it the boost it needs.
