Google is set to release the Pixel 10 family of devices on Aug. 20, 2025, according to a report by Android Headlines, in collaboration with OnLeaks, on Monday. Prior to the release, Google will officially reveal the Pixel 10, Pixel 10 Pro, Pixel 10 Pro XL and Pixel 10 Pro Fold at a Made by Google event on Aug.13, according to the report. There’s no word on where this event might take place but pre-orders will go live on Aug. 14. Pricing also wasn’t given.
A representative for Google didn’t immediately respond to a request for comment.
While the global smartphone market is dominated heavily by Apple, Samsung and China’s Xiaomi, Google is slowly starting to make gains in certain markets. In the U.S., Pixel devices account for 12.9% of market share, surpassing Motorola and OnePlus. Google is also gaining ground in the Canadian market for devices over $700, jumping to 8% market share.
Phones like the Pixel 9a, budget-friendly devices that cost under $500, help bring Google’s flavor of Android to a wider selection of consumers. Google is also expanding its presence in developing markets like India, where it launched an online store last month. While hardware, platforms and subscriptions only accounted for 12% of Google’s revenue last year, it’s still a massive $40.3 billion. Granted, it’s impossible to know how much of that was from Pixel hardware sales. Still, Google continues to have a presence in mobile hardware to push its vision of an AI-infused Android.
Per renders created by OnLeaks, the Pixel 10 will look incredibly similar to the Pixel 9 series, with a wide oval camera bar on the back.
Diving into chip details
Under the hood, the device will likely be using Google’s Tensor G5 chip, which, if rumors are to be believed, will be a major leap in computational performance for Pixel devices. The Tensor G5 will switch manufacturing facilities from Samsung to TSMC in Taiwan, according to an Android Authority report from March.
It’ll be made on a 3nm process node whereas last year’s Tensor G4 was 4nm. Smaller nodes means chipmakers can pack in more transistors. The more transistors a chip has, the more calculations it can handle at lower wattages and temperatures. For the user, this generally equates to more performance at less heat while giving better battery life.
Google’s Tensor line of chips have lagged behind in terms of processing weight against Qualcomm’s Snapdragon, which powers many top-end Samsung devices. When comparing last year’s Snapdragon 8 Elite Gen 4 against the Tensor G4, Qualcomm beat Google by wide margins, although the Snapdragon 8 Elite Gen 4 was made on a 3nm node.