Top-notch quality, durability and performance come at a price. While direct discounts from Apple are rare, major shopping events like October Prime Day are your opportunity to save big on the best of Apple. The sale starts Oct. 7, but early deals have already dropped on everything from AirPods to iPads and MacBooks. Some of these steals are record-low prices, in particular, this $90 AirPods 4 deal on Amazon, making this the best time to jump on them and other Apple products if you’ve been eyeing an upgrade.
CNET’s shopping experts have tracked down the best early offers on Apple gear, from laptops and smartwatches to tablets and earbuds. Keep in mind that Apple deals tend to run out quickly, so if you spot something that you’re interested in, now’s the time to act. Our team will keep this page updated throughout the sales event with the latest new deals on Apple products, so be sure to bookmark the page and check back often.
Best October Prime Day Apple deals
The latest AirPods with active noise cancellation are dust-, sweat- and water-resistant, perfect for all your summer adventures. Even the spatial audio works with compatible content in supported apps. The non-ANC model is also at a discount, for $116.
The M4 MacBook Air is the latest model in Apple’s lightweight lineup and our overall favorite laptop on the market right now. The basic model comes with 16GB of RAM and 256GB of storage, and there are plenty of more advanced configurations also on sale — including the 15-inch model for people who prefer a larger display.
Apple Watch Series 10, a 2024 wearable, is still one of the top smartwatches this year. This GPS model has a 42mm Always-On Retina display and all the top fitness and connection features you’d expect from our highest-recommended model.
This 2025 iPad is the latest model in Apple’s flagship lineup, and our top pick for the overall best tablet of 2025. It features an 11-inch display, 12MP front and rear cameras, Wi-Fi 6 support and an updated A16 processor.
These premium over-ear headphones boast top-of-the-line sound and noise-canceling capabilities.
The 2nd-gen SE has the same performance as the Apple Watch 8, for less money.
Although they’re a few years old, these 2023 AirPods are still some of the best earbuds on the market.
A stunning display, powerful hardware and next-gen M4 chip make this the most advanced laptop in Apple’s lineup.
With a cutting-edge M4 processor, this advanced iPad is the best tablet out there for power users.
- Apple AirPods 4 (without active noise cancellation): $90 (save $39). If you want to save a few extra dollars, you can grab a pair of AirPods 4 for less. You’ll still get excellent sound quality, but no ANC.
- Apple iPad Pro M4 (13-inch): $1,099 (save $200). This excellent model also has a sizable discount on a larger display.
- Apple iPad Air M3 (11-inch): $449 (save $150). Apple’s latest lightweight tablet is our top pick for students.
- Apple MacBook Air M4 (15-inch): $1,078 (save $121). We highlighted the M4 MacBook Air above, but this 15-inch display may be a better choice for those who prefer a larger screen.
- Apple MacBook Air M4 (15-inch): $1,431 (save $168). This MacBook Air is equipped with 24GB RAM and 512GB SSD for those who need a high-powered but lighter laptop.
- Apple MacBook Pro M4 Pro (16-inch): $2,599 (save $300). This MacBook Pro model will handle any intensive task you throw at it. It comes with 48GB of RAM and a 512GB SSD.
- Apple iPad mini (A17 Pro): $399 (save $100). Bring this compact tablet home if you’re looking for a portable device to use as you move around during the day.
Best October Prime Day Apple accessory deals
Keep track of your wallet, keys, luggage or all three with this convenient four-pack.
Keep your iPad protected and make it into a portable workstation with this two-in-one case and keyboard combo.
Combine the convenience of MagSafe with that of a long cable for easy and fast charging experience.
Power up two devices simultaneously, including your iPhone, iPad, AirPods or MacBook Air.
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This Apple Pencil Pro pairs with compatible iPads to draw, take notes and more. With better precision and the use of gestures and haptic feedback, as well as magnetic attachment for wireless pairing and charging, it’s a better user experience.
- Apple USB-C to Lightning cable: $13 (save $6). If you have devices with a Lightning port, it’s never a bad idea to have extra cables.
- Apple 240W USB-C charging cable: $22 (save $7). For those with USB-C ports, having extra wires for your car, bag or around the house can come in handy.
- Apple 35W dual USB-C power adapter: $29 (save $30). Power up two devices simultaneously, including your iPhone, iPad, AirPods or MacBook Air.
- Apple iPhone 17 Pro silicone case (black): $40 (save $9). We loved this silicone case for its soft finish. If you have the latest iPhone, don’t miss this deal.
- Apple Magic keyboard and case for iPad (A16 and 10th generation): $204 (save $45). Your iPad A16 or 10th generation tablet can get a fancy work upgrade that serves those who need to get things done on the go.
Does Apple offer October Prime Day sales?
It’s important to note that, while the Apple Store doesn’t run sales for the October Prime Day (and rarely offers discounts outside of educational promos), deals on Apple devices and accessories can be found from authorized retailers, including Amazon.
The best deals typically accompany major events, such as a major holiday, some of which are approaching. There are plenty of retailers offering discounted Apple products, including Best Buy and Walmart, making it an excellent time to shop for Apple sales on several devices. If you’re looking to spend less, try forgoing the latest releases. You’ll find bigger discounts on previous-generation models or refurbished devices.
Should I wait until Black Friday for deals on Apple products?
There’s no definitive way to determine if Black Friday or Prime Day deals are best. Both sales offer plenty of deals, including some of the best prices we’ll see all year. Additionally, the two sales will likely merge into one big discount extravaganza, given their proximity on the calendar.
Black Friday sales offer more variety, although much of your shopping may take place on Amazon anyway. There are also plenty of non-Amazon retailers that will keep their sales rolling through October, often directly competing with Amazon Prime prices. Because you can shop so many sales in just a few weeks, you’ll be able to check out the deals, grab what you need and then keep tabs on other deals later for anything you miss out on.
How does CNET select the best October Prime Day deals?
Our team of expert shoppers and deal hunters has spent years helping buyers understand which major sales and deals are legitimately good and which are more routine. That includes Black Friday, Prime Day, Memorial Day and countless other shopping events. We’ve become good at weeding out scams and superficial deals on tech of every kind, so you see only the best offers, including Apple deals.
At CNET, we look for real discounts, quality reviews and remaining sale time when choosing a deal to show you.
- Real discounts mean exactly that. We look at the price history for that product to ensure no manufacturers are inflating prices to make the discount seem more substantial than it is.
- Quality reviews are important for any product, but especially for deeply discounted items. Upgrading your tech can be a big investment, and the discount won’t be worthwhile if you don’t get enough mileage out of it.
- Remaining sale time is a huge part of our vetting process. If a deal is likely short-lived or limited to remaining stock, we’ll let you know upfront — so you’re not disappointed if you check back later and find it’s gone.
How to keep up with the best October Prime Day sales
There are a lot of ways to ensure you’re getting the latest scoop on Prime Day offers. The CNET Deals team covers all the best price drops, discounts and deals every day from across the web, highlighting the best offers. We’ll be tracking all the major retailer sales around October Prime Day and sharing the promotions you need to hear about and there are plenty of ways to hear from us.
One option is to bookmark CNET.com/deals to check out our latest coverage. You can also subscribe to our CNET Cheapskate newsletter for a daily digest of deals delivered to your inbox. Another great option is to sign up for CNET Deals text alerts for curated deals during major shopping events. Remember to add CNET as a preferred Google source on Chrome so you won’t miss any of CNET’s expert tech coverage. Our deals team continually scopes out the best available offers to help ensure the purchases you make all year round will be at the lowest price.
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