For fans of the Apple Watch Ultra, a new model is on the horizon. The Apple Watch Ultra 3 was revealed at Apple’s «awe dropping» event on Tuesday, alongside the new Apple Watch Series 11, AirPods Pro 3 and the iPhone 17 lineup.
The previous-gen Apple Watch Ultra 2 earned a spot on our list for the best smartwatch for 2025, as our pick for the best do-it-all watch for iPhone. We expect that the Ultra 3 will be another great addition to Apple’s robust lineup, especially with the larger LPTO3 OLED always-on Retina display.
Apple accessories are pricey, though, and the Ultra 3 is no exception. Here, CNET’s team of shopping experts will cover any launch deals and trade-in offers to help you save some cash on your upgrade. We’ll also continue updating this page with new offers, so keep checking back.
Buying a new Apple Watch Ultra 3? Check out the best deals on the new iPhone 17 series and accessories like the AirPods Pro 3.
Apple Watch Ultra 3 Preorders
We have gathered information on where you can preorder the Apple Watch Ultra 3 below and will keep adding offers as more retailers and carriers post preorder opportunities.
You can preorder the new Apple Watch Ultra 3 at Apple now. Plus, if you have an older device to trade in, you can get between $30 and $335 in trade-in credit. You’ll also get 3% cash back when you purchase with an Apple Card.*
You can preorder the new Apple Watch Ultra 3 at Amazon now from $799. There’s also an option to pay for the smartwatch over 12 months, but this is subject to approval. There doesn’t appear to be any trade-in option yet, but you can get $60 off if you apply for the Amazon Visa credit card.
You can preorder the new Apple Watch Ultra 3 at Best Buy now. If you have an older device to trade in, you can get up to $250 of trade-in credit — you can check what your watch is worth on Best Buy’s website. You can also split the cost of the new watch into monthly instalments, pending approval.
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How much does the Apple Watch Ultra 3 cost?
The Apple Watch Ultra 3 costs $799 ( 799, AU$1,399), with preorders starting today. It’s an extra $100 if you want to upgrade the band to the stylish titanium Milanese loop. The first shipments and in-store availability arrive next Friday, Sept. 19.
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Should I upgrade to the Apple Watch Ultra 3?
Our CNET experts will test this smartwatch and bring you a thorough, in-depth review and recommendations, but general advice for those curious about preorders holds true — if you have an older Apple Watch from several generations ago, upgrading could offer significant improvements. If you have a relatively newer smartwatch, you may prefer to wait for a more in-depth analysis that compares the watch you have to the latest installment of the Apple Watch Ultra. Additionally, you may opt to buy the Apple Watch Series 11 flagship instead, if you don’t need all the features included in the new Apple Watch Ultra 3.
If you’re looking to shop for previous Apple Watch models, our roundup of the best Apple Watch deals includes sales on the Apple Watch Series 10, Series 9 and SE, as well as the Apple Watch Ultra 2.
Switching to an Android smartwatch? We’ve found plenty of Samsung Galaxy Watch and Google Pixel Watch deals available, too.
*All information about the Apple Card has been collected independently by CNET and has not been reviewed by the issuer.
