The Apple Watch Series 11 was announced at Apple’s «awe dropping» event today, Sept. 9, alongside the new iPhone 17 lineup. The new Apple Watch SE 3 was announced as well. This is a big upgrade since the previous SE watch was released in 2022.
The SE 3 is now made with an S10 chip and has an always on display, so you don’t have to constantly turn it on to check the time. It even supports Apple’s new Live Translation feature seen in other new Apple products.
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Apple tech is expensive, so CNET’s team of shopping experts will cover any launch deals and trade-in offers so you can take advantage of opportunities to save. We will also continue to update this page as offers drop, so check back for the latest details.
Apple Watch SE 3 Preorders
We have gathered information on where you can preorder the Apple Watch SE 3 below and will keep adding offers as more retailers and carriers share preorder opportunities.
You can preorder the new Apple Watch SE 3 at Apple now. Plus, if you have an older device to trade in, you can get up to $335 in trade-in credit. You’ll also get 3% cash back when you purchase with an Apple Card.*
You can preorder the new Apple Watch SE 3 at Amazon now from $249. There’s also an option to pay for the smartwatch over 12 months, but this is subject to approval. There doesn’t appear to be any trade-in option yet, but you can get $60 off if you apply for the Amazon Visa credit card.
You can preorder the new Apple Watch Ultra 3 at Best Buy now. If you have an older device to trade in, you can get up to $249 of trade-in credit (you won’t be able to trade-in a watch worth more) — you can check what your existing smartwatch is worth on Best Buy’s website. You can also split the cost of the new watch into monthly instalments, pending approval.
You can preorder the new Apple Watch SE 3 at Walmart now. Those that preorder will be eligible to claim 3 months free on one of five available Apple services including: Apple Music, Apple Fitness+, Apple TV+, Apple Arcade, and Apple News+. You also have the option of paying for the smartwatch in monthly instalments, pending approval.
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How much does the Apple Watch SE 3 cost?
The 2025 Apple Watch SE 3 starts at $249 and is available in 40 mm and 44mm sizes.
What colors does the Apple Watch SE 3 come in?
The Apple Watch SE 3 comes in midnight and starlight. You can pick from three kinds of bands, rubber, textile or stainless steel.
Should I upgrade to the Apple Watch SE 3?
Our CNET experts will test this smartwatch and bring you a thorough, in-depth review and recommendations, but general advice for those curious about preorders holds true — if you have an older Apple Watch from several generations ago, upgrading could offer significant improvements. If you have a relatively newer smartwatch, you may prefer to wait for a more in-depth analysis that compares the watch you have to the Apple Watch SE 3.
If you’re looking to shop for previous Apple Watch models, our roundup of the best Apple Watch deals includes sales on the Apple Watch Series 10, Series 9 and SE, as well as the Apple Watch Ultra 2.
Switching to an Android smartwatch? We’ve found plenty of Samsung Galaxy Watch and Google Pixel Watch deals available, too.
*All information about the Apple Card has been collected independently by CNET and has not been reviewed by the issuer.