Amazon on Wednesday unveiled two new 10-inch Fire tablets aimed at the youth market. The Fire HD 10 Kids is intended for children aged 3 to 7 while the Fire HD 10 Kids Pro is targeted at 6- to 12-year-olds. Both retail for $190 and will ship on October 18.
Both models are upgraded versions of the Fire HD 10. According to Amazon, they incorporate a 10.1-inch, 1080p (full HD) screen, 3GB of RAM and 5-megapixel cameras. They’re lighter and 25% faster than the previous Fire HD 10, which was released in 2021. Amazon also announced a new standard version of the new Fire HD 10 with a starting list price of $140 with 32GB of storage.
The non-Pro model will have a Disney theme option. As with all Fire Kids tablets, these are bundled with padded cases, a 12-month subscription to the Amazon Kids Plus service — that’s kid-friendly apps and content — and an included two-year free replacement policy should the tablet get damaged. Battery life is rated at up to 13 hours of battery life.

The new Fire Kids tablets are launching alongside new Kid-themed Echo Pop speakers, as well as a bevy of other new Fire TV, Ring and Blink products that Amazon unveiled at its fall product showcase.