We’re still six months out from the possible reveal of the iPhone 18 lineup, but the hype train is already leaving the station. While Apple’s upcoming March 4 event will likely keep details hidden, tech insider Mark Gurman at Bloomberg is teasing a bold new signature shade for the iPhone 18 Pro: a deep red color. We might even see a fresh palette designed specifically for Apple’s long-awaited foldable phone.
«Given the success of orange, I wouldn’t be surprised if the company keeps that option around and just adds the red as an additional choice. But red and orange might be a little too close on the color wheel to have both,» Gurman reported. «As of now, red is the new flagship color in testing for the next iPhone Pros.»
CNET’s mobile director of content, Patrick Holland, is here for it.
«I would be thrilled for a deep red iPhone 18 Pro. I imagine strong Frank Lloyd Wright Taliesin West vibes, which would not only add color to the iPhone but also give it an earthy feel. And that’s the opposite vibe that I get from the bold, in-your-face cosmic orange iPhone 17 Pro, which looks like the color of Sunkist soda,» Holland says.
Gurman says there have been rumors that Apple is considering purple and brown for this year’s iPhone, too, but pointed out that those could be variants of the red being tested.
Apple didn’t immediately respond to a request for comment.
There’s a lot of chatter around what’s to come of Apple’s first foldable phone, including possible colors. Gurman shared in an article last summer that he expects Apple to stick to «more utilitarian hues» like dark gray, black, white or light silver.
We’ve seen red in an iPhone lineup before
Red may seem familiar if you remember the «Product Red» hue for the iPhone 14 and iPhone 14 Plus. But it’s been some time since Apple has toyed with any shade of the color.
Take the iPhone 17 lineup, for example. The iPhone 17 and iPhone Air came in lavender, mist blue, sage, white and black.
The closest it has come to red since the iPhone 14 in 2022 was the cosmic orange shade released last year for the iPhone 17 Pro and Pro Max, which also came in deep blue and silver.
Historically, Apple has announced its new flagship iPhones during its September event. Even though there’s no confirmation of an iPhone 18 or release date yet, we’re assuming it’ll be launched in the fall this year.
