Sometimes the first draft is the hardest. Adobe wants its new AI video tool to make it easier to get your initial timeline set. Firefly video editor’s new «Quick Cut» AI tool does exactly that — it takes all your raw video footage and pops out a first rough cut.
The AI tool is very dialogue-driven, so it’s best for formatting reviews and interviews. In a demo, Adobe senior staff designer Dave Werner showed me how easy it is to use. He uploaded all the A-roll and B-roll footage he shot for a review of a new gaming handset, typed in a prompt asking Firefly to create a video review focusing on specific pros and cons and selected specs including the duration and aspect ratio.
Two minutes later, he had a usable first cut of his review.
This AI tool is in Firefly’s beta video editor. If Premiere Pro is for experts, Firefly video editor is for everyone else, particularly social media creators who don’t need the most detailed editing tools. You can gain access with a Firefly subscription, which starts at $10 per month. Quick Cut is available now globally.
The goal with Quick Cut isn’t to create a perfect video with AI; it’s to cut out the «tedium» of creating the first draft, said Mike Folgner, senior director of product management at Adobe. You’ll have to double-check the AI’s work and add final touches, such as captions and titles, and smooth out the videos’ rough edges. Creators may be OK with letting AI help with a first effort, but it’s those final touches that are what make a creator’s brand, he said.
The new AI Quick Cut tool is very much in line with Adobe’s broader AI strategy. Here’s what to expect from Adobe’s AI in 2026.
Read More: AI Slop Is Destroying the Internet. These Are the People Fighting to Save It
Adobe AI in 2026
The Photoshop maker has been loading up its creative software programs with AI, but not just your typical image and video generators (though it have those, too). The company has been focused on AI editing tools for specific tasks, like AI-powered clip search in Premiere Pro.
AI-powered creation continues to be a controversial subject in 2026. Many writers, artists and designers are concerned about how AI models are created, using their existing work potentially without their permission or compensation. And a growing number of AI image and video generators are flooding the internet with low-quality AI slop, with few solutions in place to slow or stop it.
Adobe, for its part, has been insistent over the years that its AI won’t lead to slop but will help creators do their jobs better. It plans to continue down the AI road, combining advanced AI models with Adobe’s existing tools and workflows, Mike Polner, vice president of product marketing, told me at the beginning of 2026.
«AI becomes most powerful when it’s embedded in the tools creators already use to do real work,» Polner said.
The company certainly isn’t slowing down on AI integration. In 2025, it added more than 10 outside, third-party models to Firefly, striking deals with OpenAI and Google for their top AIs. AI-positive creators are using these options regularly; an Adobe report found that 86% of creators are using AI daily in their work.
Prompts are getting longer, Polner said, and creators are leaning into «more cinematic and minimalist styles, nostalgic textures like grain and halftone, and great emotional nuance overall.»
Some AI-positive creators said they select their AI model based on its «personality,» or skills, like they would a camera lens or paintbrush.
