Soon after Sora dropped its invite-only requirement, OpenAI is already moving to monetize the popular AI video social media app. The company has introduced paid «video generation packs,» allowing you to purchase additional AI-generated videos after reaching the daily free limit.
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Until now, you could generate around 30 videos a day for free or up to 100 for Pro accounts. Now, anyone who hits that cap will see a prompt to purchase extra «gens» through the App Store.
A small bundle of 10 extra generations costs roughly $4, according to Sora’s listing on Apple App Store, but OpenAI’s support page states that the exact credits used per video range based on factors like the video length and resolution.
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OpenAI’s Bill Peebles confirmed the change in a post on X, citing increased demand and «unsustainable» economics as reasons behind the change. He also confirms the free quota options are likely temporary.
«Eventually, we will need to bring the free gens down to accommodate growth (we won’t have enough GPUs to do it otherwise!), but we’ll be transparent as it happens,» he wrote. «[i]n the meantime, enjoy the crazy usage limits.»
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