AI slop is about as unavoidable as artificial intelligence itself. While some of it might be entertaining, most of it is bad, useless or misleading. It’s found itself a home on all social media platforms, and you’ll find yourself scrolling past more posts to avoid it. Some platforms, however, are giving users control over just how much content they see in their feeds.
Earlier this month, Pinterest announced that you can now reduce the number of AI-generated posts you see in your home feed for certain categories on Android and the web. The iOS release rolls out in the coming weeks.
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How to reduce AI in your Pinterest feed
You can find the new settings this way:
- Head to the home feed tuner section of your Pinterest account.
- Locate the new GenAI Interests tab there.
- Use that tab to limit the number of AI posts you see on your home feed by toggling the «switch to off» position.
Pinterest says it’s starting with categories that are highly prone to AI-generated or modified content. The company expects to add more options based on user feedback.
It’s essential to note that nowhere does it state that the new settings will eliminate AI-generated content. Rather, they’ll reduce it in specific categories.
Pinterest Chief Technology Officer Matt Madrigal says the site isn’t looking to eliminate all AI-generated posts, adding that the new controls strike «the right balance between human creativity and AI innovation.»

